- The industry is committed to eco-designing flexible packaging so that it achieves the essential functions of packaging while at the same time delivering the lowest possible environmental impact of packed products through their life cycle.
- Flexible packaging needs to continue its essential role in the proper delivery of food, medical and pharmaceutical products, as well as home and personal care goods, for necessary nutrition, health, hygiene and safety.
- Flexible packaging must be designed to achieve the appropriate protection of foods as well as contribute to the minimization of food waste, which represents a major environmental and economic challenge.
- The industry promotes strongly the use of Life Cycle Thinking to assess the overall resource efficiency and environmental impacts of products and packaging solutions. This holistic approach helps stakeholders make responsible decisions.
- The industry, in coordination with the European Commission, is currently engaged in a project to develop official Product Environmental Footprint Category Rules (PEFCR) and average Life Cycle Inventory (LCI) datasets. The objective is to model reliable and recognised tools to assess the environmental footprint of products packed with flexible packaging and make them easily available.
OUR VISION FOR FLEXIBLE PACKAGING IN A SUSTAINBLE EUROPE
The core purpose of packaging is to protect products, which in the case of certain consumer goods is critical for nutrition and health. In future, packaging will continue to provide appropriate protection while further decreasing its environmental footprint and effect on global warming. The packaging waste generated will be reduced to a minimum and its inherent resources will be recovered and recycled, without polluting the natural environment.
Flexible packaging solutions, allowing the proper delivery of food, pharmaceuticals, and other essential products with a very limited amount of material used, will play a key role in accomplishing this vision.
Our active role to achieve this vision
The European flexible packaging industry fully supports the objective to transform Europe into a more circular and resource efficient economy. The industry is committed to enhancing the contribution of flexible packaging for that purpose.
Sustainability Vision
Designing flexible packaging for full effectiveness and minimum environmental footprint
Circularity for flexible packaging
Zero tolerance of leakage and littering into the environment
Speeding up progress with cooperation
